About
Black Circle Communications
Black Circle Communications – founded in 2012, is a fully Black and female-owned and managed Integrated Marketing and Communications Agency based in Gauteng, South Africa. The Agency is a Level 1 BBB-EE contributor, and specialises in services such as Public and Media Relations, Marketing and Communications Strategy, Event Management, Design, Stakeholder Relations, Activations and all Brand Marketing Services.
Who We Are
Founded and headed up by former journalist and media commentator Cassandra Gudlhuza, Black Circle Communications’ team of Consultants possess experience across the entire value chain of the Communications, Media and Marketing spectrum. Ninety percent of Black Circle Communications’ Consultants are black and female, with a combined 56 years’ experience in the mainstream media and communications field.
In 2012, Cassandra founded Black Circle Communications - a highly-specialised boutique Communications agency that services all Public Relations, Marketing, Communications, Branding and Design needs of clients who fall within the Corporate, Media, Lifestyle, Government and NGO spheres. Since its inception in 2012, this through-the-line agency has grown from strength to strength.
Babalwa is seasoned journalist and media executive with over 20 years’ experience in the creative and communications industries. Her hard work, dedication and talents have been recognised with numerous promotions and added responsibilities at some of South Africa’s most popular and best-selling print publications, including Sunday Times, City Press and Sunday World.
Botha is a well-rounded and results driven executive. He has an exceptional track record of structuring, design and promoting national media campaigns and marketing initiatives, managing national public relations, media and communication strategies, organising major national and international events, marketing and awareness initiatives, developing corporate identity and image, brand management, designing effective branding and marketing material/initiatives, research and evaluation, including strategic planning and communication.
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These are just a few
things that we do very very well.
ABOVE, THROUGH AND BELOW THE LINE COMMUNICATIONS
Black Circle Communications has built a Three-Tier Customer Engagement and Communications model that focusses on developing messaging that is delivered through three fundamental methods: Above The Line, Below The Line and Through The Line Communications.
Our Above-The-Line communication strategy utilises mass media platforms for maximum reach.
Our Below-The-Line engagement strategy allows clients to directly engage a target audience with messaging that is pointed with a clear impact on our client’s ability to deliver value and build meaningful relationships with their core market on a one-on-one level.
Our Through The Line Communications Strategy sees the firm weave a golden thread through all the communications interventions by using our Consultants’ expertise in Social, Digital and New Media to deliver impactful content in realtime.
CORPORATE COMMUNICATIONS
In the often stiff and stifled corporate environment, most top management are clueless about how to align and create a favourable point-of-view with their stakeholders. Black Circle Communications offers the management of a range of activities focusing on internal and external communications, ensuring all stakeholders speak one language.
PUBLIC AND MEDIA RELATIONS
We create and maintain press and media relationships on behalf of our clients. We produce, distribute and promote content that we expertly create to generate constant top-of-mind public and media interest for our client’s brands and businesses. This service enables us to provide quantifiable results and Return on Investment for our clients.
CAMPAIGNS AND ACTIVATIONS
Knowing who your target audience is and crystallising your messages is one thing. But to successfully design and execute an advertising and marketing campaign that resonates with the audience, is relevant and fresh, and has a synergistic approach in the platforms used, is a skill we pride ourselves in. With measurable ROI, Black Circle Communications designs and activates clients’ campaigns tailored to the needs of their audiences.
BRAND MARKETING STRATEGY
An effective and comprehensive Brand Marketing Strategy is the best approach to ensure that any organisation attains its goals. Black Circle Communications offers the management of a company’s brand. This includes the analysis and planning of how the company’s brand is positioned in the market; who their target audiences are and how to target these sometimes niche audiences. Through effective brand management, Black Circle Communications maintains the client’s desired reputation. Our services include research on audiences, the development of good relationships with the various target markets, tangibles such as product and brand development as well as packaging and corporate identity.
EVENT MANAGEMENT: FROM CONCEPT TO EXECUTION
Black Circle Communications is an expert in creating top-notch events from concept to completion. We take charge of all event-related requirements and logistics, including the creative, technical, hospitality, RSVP and entertainment aspects of an event to bring the client’s event dreams to reality. The firm has been responsible for events at every level; from hosting dignitaries, international superstars, large-scale sporting events to intimate corporate functions.
BRAND AND REPUTATION MANAGEMENT
Through effective Brand Management, we maintain the desired reputation of the company, its executive and its board. This service also includes Crises Management – where our team crafts and implements strategies to assist our clients through any crisis.
DESIGN AND GRAPHIC REQUIREMENTS
We offer in-house design facilities to cater for all the graphic and creative design requirements of our clients and/or projects. Whether it’s for a Corporate Identity or a Brand Realignment, we are able to conceptualise and execute any creative requirement your business or brand needs.
WEB DESIGN AND DEVELOPMENT
We design digital platforms that reach your marketing goals and serve users’ needs. Getting deep insights into user behaviours and motivations gives us the ability to build powerful strategies and solutions that generate value for your business.
In this space, our services include:
• Digital Strategy
• Digital Activation
• UX & UI Design
• Web & App Development
PUBLISHING AND COPYWRITING
Our Consultants at Black Circle Communications possess decades’ worth of mainstream journalistic experience, which places our Firm as the ultimate resource for all matters within the publishing and copywriting space. We offer services that are perfectly geared to handle all writing, editing, proofreading, copywriting and publishing requirements. Whether it is a simple press release, biography, corporate brochure, magazine, newsletter, report or a creative script, we deliver wordsmith services that beat all others.
SOCIAL MEDIA MANAGEMENT
With almost half of the world’s population using various social media platforms, the timeline has become a natural and obvious place to reach new and highly targeted potential customers. Social media platforms have become a vital tool that brands and organisations can use to connect with their customers.
At Black Circle Communications we craft Digital and Social Media strategies that enable clients to reach their markets and disseminate their content, leading to our client’s brands positioning themselves as thought-leaders and subject matter experts.
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Careers
Black Circle Communications has an interest in connecting with talented people who share our values and can enhance our team capabilities. We are particularly interested in experienced writers and editors who possess industry and newsroom experience.
We also have an internship programme that seeks to expose graduates to the real world of brand marketing and communications, through our annual short-term internship programmes.
If you fit this profile, send your fully-updated CV/resume and/or portfolio to: careers@black-circle.co.za
Address
40, 5TH Street,
Wynberg Works,
Sandton,
2196